Branding

September 14, 2017 · 8:35 pm

The Naked Brand

ArtCenter’s resources will allow us to watch The Naked Brand film for free via Kanopy here. That way students won’t have to pay $2 to watch it on YouTube or stream it from a shady site. She generously requested that I share this good resource with the rest of the class.

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Filed under Homework

May 17, 2017 · 3:47 pm

Summer 2018: Brand Book Challenge

Welcome! Our first challenge is a partnered assignment that you will be working on Weeks 1-5. It will be due in Week 5 for review in class. Final revisions and grading will be Week 6. Doing this assignment will provide you a hands-on learning experience about how to approach a strategic brand problem. You will be creating a Brand Book for one of Forbes Magazine’s Top 20 Most Important Global Brands. All of these brands are well documented. Please go to Forbes to select the brand you’d like to work on.

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Filed under Brand Bibles & Books, Homework

March 1, 2017 · 9:16 pm

Kambucha Challenge

For the team branding project on Kambucha, please download this: synergykambucha_rebootchallenge

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Filed under Team Challenge

October 19, 2016 · 9:56 pm

GT Kambucha Team Challenge

Here is the document outlining the Team Kambucha Challenge.

synergykambucha_rebootchallenge

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January 20, 2016 · 9:44 pm

First Project: Brand Book

To begin our Brand Book project, each person must choose a company from the Forbes list of the most valuable global brands. Find the link here. Of course, Forbes, an American business magazine, is not the only resource for lists of top brands. Check out this list from MillwardBrown, which is a global market research company focused on brands. Have you noticed any other significant lists?

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Filed under Brand Bibles & Books, Homework

October 28, 2015 · 5:57 pm

IDEO Method Cards

We will be using IDEO Method Cards in class today as we continue to work on the Quaker Brand ID Challenge project.

IDEO Method Cards is a collection of 51 cards representing diverse ways that design teams can understand the people they are designing for. They are used to make a number of different methods accessible to all members of a design team, to explain how and when the methods are best used, and to demonstrate how they have been applied to real design projects. Inspired by playing cards, the cards are classified as four suits—Ask, Watch, Learn, Try—that define the types of activities involved in using each method. Each approach offers brand insights that are valuable in developing brand strategies for clients. DOWNLOAD A PDF VERSION HERE:

ideomethodcards