Terry Lee Stone
Terry Lee Stone is a creative lead and writer with 10+ years experience consulting to a variety of creative firms and clients, primarily in design management and strategy. She is author of several books on design, and has taught the business of design at the college level for 10+ years. She also does copywriting, magazine journalism, blogs, and develops strategy and implementation for social media engagement.


PARTIAL Client list:
AdamsMorioka, Inc.
ABC Television
American Express
BMW Group
  Designworks USA
Chase Design Group
Chronicle Books
Cedars Sinai
  Medical Center
DuPuis Group
Felt & Wire
Florida Power & Light
Georgia Power
Hard Rock Hotel
  & Casino
Health Magazine
Kama Sutra Co.
Lan Chile Airlines
Leo Burnett USA
Los Angeles
Mercedes Benz USA
Mohawk Fine Papers
Office Depot
Rob Bynder Design
Royal Viking Line
Sundance Channel
Sundance Film Festival
TBWA Chiat/Day
UCLA Anderson School
University of Miami
USC Law School
Warner Bros.
Warner Home Video

Terry Lee Stone is a writer, manager, producer, and creative strategist who has worked on a broad range of professional creative endeavors. She has worked with top U.S. design firms including AdamsMorioka, The Designory, Margo Chase Design, and BMW Group DesignworksUSA. She has built and lead client relationships that have resulted in branding initiatives, corporate identities, print collateral, publications, marketing initiatives, live events, film/videos, social media engagement, and websites.

For over 12 years, she has taught the business of design. She taught at California Institute of the Arts (Cal Arts), Otis College of Art and Design, and currently teaches Design Business 101 at Art Center College of Design. In addition, Stone has given lectures at Westmont College, Cal State San Bernardino, and UCLA Extension.

The author of several books on design, her latest is the two-book series called Managing the Design Process. Her other design books include, Logo Design Workbook, Color Design Workbook and Package Design Workbook (serving as editor/ghostwriter). She's contributed to AIGA online publications Voice and Gain. Stone writes for design magazines such as HOW, Communication Arts, and STEP Inside Design, as well as Felt & Wire blog. She blogs design business issues for Rockport Publishers as "Ask Design B*tch" at Rock Paper Ink.

Active in graphic design industry organizations, Stone has served on the Board of Directors of the AIGA in Atlanta, Los Angeles and Miami. For AIGA, she lead the Hurricane Katrina Relief Task Force and was the President of the Chapter President's Council. She has presented lectures and workshops for numerous organizations' conferences, such as AIGA and the Art Directors Club of New York. In Summer 2012, she spoke at the HOW Design conference and will again in June 2013.

She is also the co-author of the cookbook, Booze Cakes published by Quirk Books. In addition, Stone blogs about her personal obsession: knitting at sknitter.com. She lives with her husband and their pugs in the Studio City section of Los Angeles, in The Brady Bunch's old neighborhood.

DesignWorks DesignWorks

Client: Unisource Solutions for Rob Binder Design (pdf)

Client: BMW Group Designworks USA (pdf)
DesignWorks   DesignWorks
Project Mgmt./Art Buying
Client: AdamsMorioka for Cedars Sinai (pdf)
Client: The Dupuis Group (pdf)
DesignWorks   DesignWorks
Client: Felt & Wire for Mohawk Fine Papers
  Strategy, Project Mgmt., Copywriting
Client: AdamsMorioka for USC Law (pdf)


  • Research, Competitive Landscape Reviews, and Situation Analysis
  • Articulate Consumer, Brand, and Category Insights
  • Planning, Actionable Creative Briefs, and Key Deliverables Lists
  • Define Messaging, Tone, and Content Structure
  • Brief Creative Team on Relevant New Delivery Platforms, Channels, and Trends 


  • Account and Client Relationship Management
  • Process and Project Management, including Team Building, Budgeting, and Profitability
  • Design Firm and Studio Management, including Human Resources
  • Proposal Writing and New Business Development
  • Manage Vendor Relationships, including Printing Supervision and Art Buying  


  • Presentations, Pitches, and Creative Firm Marketing Materials
  • Research and Report on Design Industry Professionals and Trends
  • Copywriting and Concept Development
  • Moderate and Role Play as Brands in Social Media Engagements
  • Author Books and Ghostwrite/Edit for Others' Books /Articles

Hire Terry

There are a number of ways
you can work with Terry Lee Stone:

  • Have her be part of your creative team
  • Employ her to work on staff
  • Retain her to work for your brand in print, on-air, or online
  • Book her to work independently on a project as a freelancer
  • Engage her as a consultant on a creative business issue
  • Assign her an article, lecture, or presentation
  • Reserve her as a copywriter or ghostwriter
  • Contract her to blog or implement your social media propagation
  • Suggest another idea or context that utilizes her skills as a strategist,
    manager, or writer
Contact Terry Lee Stone
email: terry + terryleestone + com
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